Hospitality is more than food and drink
It's an atmosphere; a connection; an experience. It's you.
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You know food and drink. You know people. You know how to surprise and delight. We know how to tell your story, to get people through the door, so you and your team can do what you do best.
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We are a hospitality marketing agency, here to grow awareness, bookings and loyalty for your bar, restaurant or venue.
What do we do?
Discovery
Understanding your customers
Hospitality is competitive. When you understand your reason for being, you can easily tell your story to get customers to fall in love with you before they’ve even stepped through the door.
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Working with you to understand your business model and needs
Analysing your current audience and marketing performance to spot key opportunities and any threats
Identifying the channels that best connect with your customers
Action
Putting discovery to work
A customer is not an Instagram follower, a booking summary or an address in your database.
If you look at channels individually, your story dissolves. When you are unequivocally you in every touchpoint, customers understand who you are - and that’s infinitely more powerful. It’s then that hospitality can deliver more than food and drink.
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Using the right channels and your unique identity to build awareness, grow and engage your customer base
Choosing channels and forming content pillars with easy to follow guidelines that you and your team can replicate
Creating a seamless sales journey
Setting up and optimising of relevant systems - from bookings to CRM
Cashing up
Measuring results to ensure return on investment
How do you know that what you’re doing is working? We ensure that everything we do is measurable. We convert passers-by into diners, social media followers into engagement, and website visits into bookings.
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You measure profitability of your menus, so we do the same for your marketing, making sure your investment results in bookings and customer spend. By doing this, we also optimise for customer loyalty and grow your spend per head.
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Analysing activity and performance
Optimising your customer journey for great experiences and more spend over their dwell time
Generating brand loyalty so they come back and spread the word
Get in touch for a no obligation chat about how we can increase your brand presence, bookings and profitability.
About Us
Fiona King | Founder
Brand Marketing & Hospitality Specialist
From front of house to digital marketing; from head office to senior leadership team - having worked across integral business areas in hospitality, I have the understanding of what works in your venue and with the people you’re talking to.
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I am an award-winning marketing professional with a passion for hospitality. I founded Nettle Hospitality to support and grow the industry I love. With a number of successful brand launches, venue openings, and marketing campaigns under my belt, I'm here to help you maximise your venue's potential utilising the full customer journey.
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I'd love to chat over a glass of wine, a flat white, or maybe even a margarita.
Contact Us
