Marketing Services for Hospitality Venues
There's no one-size-fits-all solution when it comes to filling a venue - but there are tried and tested methods. Just like you have a menu of drinks or dishes that you know work, we have a range of services that we know will help you reach and engage with your customers.
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With every new client, we like to do a period of discovery - this is where we deepen our understanding of your customers, your opportunities, and any potential threats to your business. After this, we use some or all of the below services to achieve your goals.
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This, of course, includes increasing your reach and customer awareness of your venue, but beyond that, we can maximise bookings, increase spend per head, analyse profitability, and identify creative new opportunities.
See our services below, or get in touch to discuss our tailored approach for your venue.
Brand Strategy
Understanding your unique offer
Workshops with you and your team to identify your mission and vision
Competitor and locale analysis to understand the market you're operating in
Auditing your current customer touchpoints - from menus to bookings systems, and website to social media
Analysis of current marketing and service journey performance
Digital marketing strategy
Reaching your customers and growing bookings
Social media strategy and management to create a sense of community and relationship beyond the bar
Email marketing that shares news your customers want to hear about, and encourages them to return
Automations to nurture loyal customers and bring back lapsed ones
Website content and SEO to help people discover you, your events and your menus
Paid social and search campaigns, carefully targeted and managed to achieve a sustainable ROI
Driving footfall
Maximise discoverability and walk-ins
Local SEO and business listing optimisation to boost your appearance on Google and Apple Maps
PR Strategy, outreach and management to ensure coverage of key events and launches
On- and off-site signage to intrigue and direct passing trade
Put you front of mind by integrating you with local networks - from residents to hotels, businesses to community groups
Analyse the immediate area for opportunities to capture trade that fills current gaps
Partnerships with local events and media to put you on the map
Maximising your venue's potential
In-person activations to engage
Event planning, from conception, through promotion to delivery
Menu analysis and design that uses consumer psychology to upsell profitable items and drive more spend per head
Support around special menus, promotions and offers that capitalise on key dates, events, and trends to drive new visitors and delight existing ones
Engaging with key media and influential people in the area to raise the profile of your venue
Training & analysis
Creating sustainable changes that your team can use
Reporting
on every piece of work as part of a wider campaign to ensure a return on your investment
Creation of brand guidelines
, and dos and don'ts that your in-house team can utilise in their own planning and content creation
Team training
to utilise their on-the-pulse, in-the-moment experience of their venue across suitable channels, like social media Stories, review sites, and TikTok
Review site and reputation management
, to optimise listings, showcase praise and learn from feedback
My partners
Specialists to support your project
After years in the industry, we're lucky to have built an extensive pool of talented contacts who are simply the best at what they do. We can support by project managing the whole process, but will often work with specialists in the following areas:
Photography
Videography
Web design and development
Graphic design and animation
Large-scale events
Packaging and merchandise design
Food and drink consultancy
